The Hero’s Journey Dinners

What does it take to have extraordinary conversations? The greatest reward of real travelling lies in the new people you meet. Have you ever had a conversation with a stranger that you’ll never forget? A conversation where you felt a deep connection in a short time? A conversation that made you look at the world…

The Heroic Legacy: Your Story as a Bestselling Book

Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…

02 February The Hero’s Journey in Florence: Testdrive Your Dreamjob

The Hero’s Journey Guide To Finding and Creating the Life and Work You Love   Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In Testdrive Your Dreamjob you will discover how meeting your storytelling rolemodels and their…

11 + 12 February The Hero’s Journey in Florence: What is Your Brand Story?

Introduction Florence is a city where stories breathe through marble, echo in the arches of ancient churches, and shimmer on the surface of the Arno at dusk. For centuries, it has been the birthplace of visionaries, rebels, sages, and creators—each leaving an indelible mark on art, politics, and the very soul of Western civilization. Here,…

16 + 17 February The Hero’s Journey in Florence: The Storyteller Within

“The Hero’s Journey is about saying “yes” to yourself and in doing, becoming more fully alive and more effective in the world….The quest is replete with dangers and pitfalls, but if offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the stories you tell yourself and the opportunity…

Private Tour The Hero’s Journey of Leonardo Da Vinci

Introduction: Leonardo’s Life as a Hero’s Journey The television series about Leonardo da Vinci, from the classic 1971 miniseries to recent adaptations, does more than dramatize the life of a Renaissance genius. It invites us to see Leonardo’s story through the lens of Peter de Kuster’s Hero’s Journey, a model that transforms biography into a blueprint…

Private Tour A Leadership Journey in Pinocchio’s Florence

Introduction: The Wooden Compass Pinocchio’s journey—from mischievous puppet to courageous boy—teaches leaders how to transform flaws into virtues, rebellion into purpose, and lies into truth. His defiance of easy paths, embrace of hard-won wisdom, and resilience through trials reveal how authenticity is carved through struggle. This three-day tour traces his footsteps through Florence and Tuscany,…

Private Tour: Leadership Journey in Boccacio’s Florence

Introduction: The Storyteller’s Compass Giovanni Boccaccio’s journey—from merchant’s son to literary revolutionary—teaches leaders how to transform crisis into creativity, tradition into innovation, and isolation into connection. His defiance of medieval norms, mastery of vernacular storytelling, and resilience during the Black Death reveal how visionaries craft legacies through narrative. This three-day tour traces his footsteps through…

Private Tour: A Leadership Journey Through Ferragamo’s Florence

Introduction: The Cobbler’s Compass Salvatore Ferragamo’s journey—from a small Italian village to Hollywood royalty and Florentine icon—teaches leaders how to blend tradition with innovation, resilience with artistry. His mastery of craftsmanship, defiance of material limitations, and reinvention amidst crisis reveal how visionaries turn constraints into timeless legacies. This three-day tour traces his footsteps through Florence,…

Private Tour: A Leadership Odyssey in Galileo’s Florence

Introduction: The Astronomer’s Compass Galileo Galilei’s journey—from curious student to persecuted visionary—teaches leaders how to navigate uncertainty, challenge dogma, and champion truth. His defiance of Aristotelian physics, telescopic discoveries, and resilience during the Inquisition reveal the cost and triumph of intellectual courage. This three-day tour traces his footsteps through Florence and beyond, blending science, history,…

Private Tour: A Hero’s Journey Through Donatello’s Florence

Introduction: The Sculptor’s Blueprint Donatello’s journey—from apprentice to revolutionary—teaches leaders how to carve vision from adversity. By mastering contrapposto and schiacciato, he reshaped Renaissance art, blending classical ideals with raw humanity. This three-day tour traces his footsteps across Florence, revealing how leaders can harness resilience, collaboration, and reinvention to sculpt their legacy. Timeline Day Hero’s Journey Stage Theme…

Private Tour: A Leadership Odyssey in Machiavelli’s Florence

Introduction: The Art of Power and Pragmatism Niccolò Machiavelli’s journey from disgraced statesman to immortal philosopher teaches leaders how to navigate chaos, wield influence, and craft legacies that transcend failure. Exiled after the Medici’s return in 1512, he transformed despair into The Prince and Discourses, redefining leadership as the interplay of cunning, adaptability, and moral flexibility. This three-day…

Private Tour A Leadership Journey in Puccini’s Florence

Introduction: The Symphony of Resilience Giacomo Puccini’s life—a turbulent blend of scandal, innovation, and operatic genius—offers leaders a masterclass in transforming chaos into art. From his early failures to global triumphs like La Bohème and Madama Butterfly, Puccini’s journey mirrors the Hero’s Journey, teaching us how to channel adversity into creativity, collaborate across boundaries, and craft legacies that…

Private Tour A Three Day Leadership Odyssey with Ghiberti

Introduction: The Fire of Transformation Lorenzo Ghiberti’s 50-year journey to create Florence’s Gates of Paradise reveals how crisis, collaboration, and relentless craftsmanship forge visionary leaders. From his underdog victory in 1401 to mentoring Renaissance giants like Donatello, Ghiberti’s life mirrors the Hero’s Journey—a blueprint for leaders to embrace challenges, innovate across disciplines, and sculpt legacies that transcend…