In this journey in Florence you will examine with Peter de Kuster, founder of The Hero’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Peter. As human beings, we…
Tag: fiction
26 November The Hero’s Journey in Florence: What is Your Brand Story?
Introduction Florence is a city where stories breathe through marble, echo in the arches of ancient churches, and shimmer on the surface of the Arno at dusk. For centuries, it has been the birthplace of visionaries, rebels, sages, and creators—each leaving an indelible mark on art, politics, and the very soul of Western civilization. Here,…
04 December The Hero’s Journey in Florence: The Storyteller Within
“The Hero’s Journey is about saying “yes” to yourself and in doing, becoming more fully alive and more effective in the world….The quest is replete with dangers and pitfalls, but if offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the stories you tell yourself and the opportunity…
The Hero's Journey in Florence 