The Heroic Legacy: Your Story as a Bestselling Book

Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…

31 October Hero’s Journey in Florence: Create Your Own Legend

Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in Florence: Create Your Own Legend”, Peter de Kuster provides you in this journey through Florence with stories of creative professionals of past and…

04 November The New Retirement Story

Retirement at age 65 is an artificial finish line that no longer fits our time. More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking The New Retirement Story. He changed the story about retirement from one focused solely on money to one focused on creating a life and…

08 November The Hero’s Journey in Florence: Testdrive Your Dreamjob

The Hero’s Journey Guide To Finding and Creating the Life and Work You Love   Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In Testdrive Your Dreamjob you will discover how meeting your storytelling rolemodels and their…

12 November The Hero’s Journey in Florence: Your Client’s Story

Book your journey by sending an email to peterdekuster@hotmail.nl It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life…

17 November The Hero’s Journey in Florence: The Power of Your Story

In this journey in Florence you will examine with Peter de Kuster, founder of The Hero’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Peter. As human beings, we…

26 November The Hero’s Journey in Florence: What is Your Brand Story?

Introduction Florence is a city where stories breathe through marble, echo in the arches of ancient churches, and shimmer on the surface of the Arno at dusk. For centuries, it has been the birthplace of visionaries, rebels, sages, and creators—each leaving an indelible mark on art, politics, and the very soul of Western civilization. Here,…

04 December The Hero’s Journey in Florence: The Storyteller Within

“The Hero’s Journey is about saying “yes” to yourself and in doing, becoming more fully alive and more effective in the world….The quest is replete with dangers and pitfalls, but if offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the stories you tell yourself and the opportunity…

Private Tour The Hero’s Journey of Leonardo Da Vinci

Introduction: Leonardo’s Life as a Hero’s Journey The television series about Leonardo da Vinci, from the classic 1971 miniseries to recent adaptations, does more than dramatize the life of a Renaissance genius. It invites us to see Leonardo’s story through the lens of Peter de Kuster’s Hero’s Journey, a model that transforms biography into a blueprint…

Private Tour A Leadership Journey in Pinocchio’s Florence

Introduction: The Wooden Compass Pinocchio’s journey—from mischievous puppet to courageous boy—teaches leaders how to transform flaws into virtues, rebellion into purpose, and lies into truth. His defiance of easy paths, embrace of hard-won wisdom, and resilience through trials reveal how authenticity is carved through struggle. This three-day tour traces his footsteps through Florence and Tuscany,…

Private Tour: Leadership Journey in Boccacio’s Florence

Introduction: The Storyteller’s Compass Giovanni Boccaccio’s journey—from merchant’s son to literary revolutionary—teaches leaders how to transform crisis into creativity, tradition into innovation, and isolation into connection. His defiance of medieval norms, mastery of vernacular storytelling, and resilience during the Black Death reveal how visionaries craft legacies through narrative. This three-day tour traces his footsteps through…

Private Tour: A Leadership Journey Through Ferragamo’s Florence

Introduction: The Cobbler’s Compass Salvatore Ferragamo’s journey—from a small Italian village to Hollywood royalty and Florentine icon—teaches leaders how to blend tradition with innovation, resilience with artistry. His mastery of craftsmanship, defiance of material limitations, and reinvention amidst crisis reveal how visionaries turn constraints into timeless legacies. This three-day tour traces his footsteps through Florence,…

Private Tour A Leadership Journey in Puccini’s Florence

Introduction: The Symphony of Resilience Giacomo Puccini’s life—a turbulent blend of scandal, innovation, and operatic genius—offers leaders a masterclass in transforming chaos into art. From his early failures to global triumphs like La Bohème and Madama Butterfly, Puccini’s journey mirrors the Hero’s Journey, teaching us how to channel adversity into creativity, collaborate across boundaries, and craft legacies that…

Private Tour Dante and the Leader’s Quest for Purpose

Introduction: The Leader’s Inferno Dante Alighieri’s exile from Florence in 1302 transformed him from a disgraced politician into the architect of Western literature’s greatest journey. His Divine Comedy teaches leaders how to navigate crisis, confront their shadows, and emerge with clarity. In this tour Peter de Kuster uses  The Hero’s Journey story model to explore Dante’s Florence, where…