Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…
Author: peterdekuster
31 October Hero’s Journey in Florence: Create Your Own Legend
Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in Florence: Create Your Own Legend”, Peter de Kuster provides you in this journey through Florence with stories of creative professionals of past and…
04 November The New Retirement Story
Retirement at age 65 is an artificial finish line that no longer fits our time. More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking The New Retirement Story. He changed the story about retirement from one focused solely on money to one focused on creating a life and…
08 November The Hero’s Journey in Florence: Testdrive Your Dreamjob
The Hero’s Journey Guide To Finding and Creating the Life and Work You Love Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In Testdrive Your Dreamjob you will discover how meeting your storytelling rolemodels and their…
12 November The Hero’s Journey in Florence: Your Client’s Story
Book your journey by sending an email to peterdekuster@hotmail.nl It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life…
17 November The Hero’s Journey in Florence: The Power of Your Story
In this journey in Florence you will examine with Peter de Kuster, founder of The Hero’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Peter. As human beings, we…
Online Journey From Stories to Action
From Stories to Action From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation….
Online Hero’s Journey: Stories To Unlock Creativity
Stories to Unlock Creativity Storytelling Exercises to overcome the common barriers to creativity. We believe that everyone is creative and everyone can be an agent for change. Creativity is not a fixed trait, but more like a muscle—something that you can strengthen over time through practice and effort. In this class, you’ll learn storytelling exercises…
26 November The Hero’s Journey in Florence: What is Your Brand Story?
Introduction Florence is a city where stories breathe through marble, echo in the arches of ancient churches, and shimmer on the surface of the Arno at dusk. For centuries, it has been the birthplace of visionaries, rebels, sages, and creators—each leaving an indelible mark on art, politics, and the very soul of Western civilization. Here,…
Online Hero’s Journey: Storytelling for Impact
Storytelling for Impact Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you’ll learn in the footsteps of great storytellers about how to shape your idea into a story. You’ll create a story brief, iterate…
Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
Online Hero’s Journey: Storytelling for Innovation
Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…
04 December The Hero’s Journey in Florence: The Storyteller Within
“The Hero’s Journey is about saying “yes” to yourself and in doing, becoming more fully alive and more effective in the world….The quest is replete with dangers and pitfalls, but if offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the stories you tell yourself and the opportunity…
Private Tour The Hero’s Journey of Leonardo Da Vinci
Introduction: Leonardo’s Life as a Hero’s Journey The television series about Leonardo da Vinci, from the classic 1971 miniseries to recent adaptations, does more than dramatize the life of a Renaissance genius. It invites us to see Leonardo’s story through the lens of Peter de Kuster’s Hero’s Journey, a model that transforms biography into a blueprint…
07 December Telling the Financial Story
Whey are some financial advisors thriving in an age while others are struggling to survive? Why do some seem to never get over the hump of building a bigger book of business? Why do some advisors struggle to keep up with all the referrals they get when others have to claw and dig just to…
Private Tour A Leadership Journey in Pinocchio’s Florence
Introduction: The Wooden Compass Pinocchio’s journey—from mischievous puppet to courageous boy—teaches leaders how to transform flaws into virtues, rebellion into purpose, and lies into truth. His defiance of easy paths, embrace of hard-won wisdom, and resilience through trials reveal how authenticity is carved through struggle. This three-day tour traces his footsteps through Florence and Tuscany,…
Private Tour A Hero’s Journey in Roberto Benigni’s Florence
Introduction: The Comedian’s Compass Roberto Benigni’s journey—from Tuscan village jester to Oscar-winning auteur—teaches leaders how to transform tragedy into triumph, humor into resilience, and chaos into poetry. His defiance of cinematic norms, fusion of slapstick and profundity, and courage to laugh in darkness reveal how leaders can craft hope from despair. This three-day tour traces…
Private Tour: Leadership Journey in Boccacio’s Florence
Introduction: The Storyteller’s Compass Giovanni Boccaccio’s journey—from merchant’s son to literary revolutionary—teaches leaders how to transform crisis into creativity, tradition into innovation, and isolation into connection. His defiance of medieval norms, mastery of vernacular storytelling, and resilience during the Black Death reveal how visionaries craft legacies through narrative. This three-day tour traces his footsteps through…
Private Tour: A Leadership Journey Through Ferragamo’s Florence
Introduction: The Cobbler’s Compass Salvatore Ferragamo’s journey—from a small Italian village to Hollywood royalty and Florentine icon—teaches leaders how to blend tradition with innovation, resilience with artistry. His mastery of craftsmanship, defiance of material limitations, and reinvention amidst crisis reveal how visionaries turn constraints into timeless legacies. This three-day tour traces his footsteps through Florence,…
Private Tour: A Leadership Odyssey in Galileo’s Florence
Introduction: The Astronomer’s Compass Galileo Galilei’s journey—from curious student to persecuted visionary—teaches leaders how to navigate uncertainty, challenge dogma, and champion truth. His defiance of Aristotelian physics, telescopic discoveries, and resilience during the Inquisition reveal the cost and triumph of intellectual courage. This three-day tour traces his footsteps through Florence and beyond, blending science, history,…
Private Tour: A Hero’s Journey Through Donatello’s Florence
Introduction: The Sculptor’s Blueprint Donatello’s journey—from apprentice to revolutionary—teaches leaders how to carve vision from adversity. By mastering contrapposto and schiacciato, he reshaped Renaissance art, blending classical ideals with raw humanity. This three-day tour traces his footsteps across Florence, revealing how leaders can harness resilience, collaboration, and reinvention to sculpt their legacy. Timeline Day Hero’s Journey Stage Theme…
Private Tour: A Leadership Odyssey in Machiavelli’s Florence
Introduction: The Art of Power and Pragmatism Niccolò Machiavelli’s journey from disgraced statesman to immortal philosopher teaches leaders how to navigate chaos, wield influence, and craft legacies that transcend failure. Exiled after the Medici’s return in 1512, he transformed despair into The Prince and Discourses, redefining leadership as the interplay of cunning, adaptability, and moral flexibility. This three-day…
Private Tour A Leadership Journey in Puccini’s Florence
Introduction: The Symphony of Resilience Giacomo Puccini’s life—a turbulent blend of scandal, innovation, and operatic genius—offers leaders a masterclass in transforming chaos into art. From his early failures to global triumphs like La Bohème and Madama Butterfly, Puccini’s journey mirrors the Hero’s Journey, teaching us how to channel adversity into creativity, collaborate across boundaries, and craft legacies that…
Private Tour A Three Day Leadership Odyssey with Ghiberti
Introduction: The Fire of Transformation Lorenzo Ghiberti’s 50-year journey to create Florence’s Gates of Paradise reveals how crisis, collaboration, and relentless craftsmanship forge visionary leaders. From his underdog victory in 1401 to mentoring Renaissance giants like Donatello, Ghiberti’s life mirrors the Hero’s Journey—a blueprint for leaders to embrace challenges, innovate across disciplines, and sculpt legacies that transcend…
Private Tour Dante and the Leader’s Quest for Purpose
Introduction: The Leader’s Inferno Dante Alighieri’s exile from Florence in 1302 transformed him from a disgraced politician into the architect of Western literature’s greatest journey. His Divine Comedy teaches leaders how to navigate crisis, confront their shadows, and emerge with clarity. In this tour Peter de Kuster uses The Hero’s Journey story model to explore Dante’s Florence, where…
The Hero’s Journey in Florence
Attention all artists, musicians, filmmakers, designers, actors, and anyone working in creative fields — even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. Peter de Kuster provides you with expert advice on overcoming some of the specific challenges faced by right-brainers who…
Introduction
There is no such thing as the perfect career. That is what many people really think, and it is sad, because there are plenty of rewarding, challenging, and fulfilling career opportunities that allow creative people to use their gifts and be rewarded handsomely for their efforts. Those who settle for less than the best simply…
Your Call to Adventure
It is time to move on, move up and move out with a new mission. This guide is about taking charge of your destiny. Be the author of your life story. Its hero. This guide will show you how to find, create and tell you unique story, and then how to earn a living doing…
Your Hero’s Journey
Few people know what they want to be when they grow up, and even fewer creative people want to grow up. Maybe you won’t discover your true calling until you make some Hero’s Journeys. Testdrives in your dreamjobs by exploring stories of heroes you are interested in. Meeting your rolemodels and interviewing them for the…
What is Right About You?
Success for a creative hero can be tremendous. Not just in money, but in creative freedom. Look at the list of highest paid entertainers and entrepreneurs, they are all people who don’t fit any mold, but they are also people who used that fact to their benefit. You can do it, too, in your own…
Your Talents
Many studies have shown that the creative person is more intelligent and scores higher in tests than do lawyers and doctors. While nobody uses only their right brain or left brain, most creatives tend to rely heavily on their right brains – the source of their creativity. Because of that, many of the following statements…
Your Obstacles
Sometimes speaking without thinking, as in a brainstorming session, is perfectly acceptable. Sometimes creative heroes forget where brainstorming ends and real life begins, however. Saying the first thing that comes into mind makes people uncomfortable. Creative heroes feel things more deeply than most other people do. It is trying to verbally communicate those feelings to…
Your Left Brain
Each side of the brain processes information, but the two side process it differently. You’re always using both sides of your brain; we use the term ŕight brainer’and ‘left brainer’ as a matter of convenience. It is a question of emphasis. The left brain is the timekeeper, the organizer, the linear thinker. Because of it,…
The Creative Career
Living in a left brained world is not easy when you operate in the creative way – that is the right brained way. It is easy to feel trapped by a mortgage, car payments, a retirement plan. But going against your own nature, your instincts and your talents turns out to be the worst possible…
The Nearly Perfect Job
No job is perfect. The trick is to find a job with imperfections you can tolerate. You may be willing to work from nine to five for the opportunity to be involved in an exciting project or to have the protection of a top notch health plan. You may put up with a mountain of…
Your Best
Nobody can motivate you. You must be self motivated to make it. In any career, you are the boss. If you don’t feel like working for weeks at a stretch, nobody will shoot you. But there is always a price. The creative hero works well in a relaxed environment. That could be a casual corporate…
We Work
Research shows that the creative person likes to work with other creative people. Yet many times you are forced to work with your exact opposite. Maybe these left brainers are close minded and uptight, but they are also bright in their own way. You can find fault with the noncreative person for not seeing the…
The Creative Life
Judgmental people may complain about your short attention span, calling you scatterbrained, lazy, a slob, a flake, self centered, cynical, impatient and so on. It takes a toll on even the most secure, and some start believing it. Don’t let that be you. Fight back. Remember that you are special – one of 2 percent…
You Have What It Takes
When someone says to me, “Everything happens fo a reason’ I say ‘Yes, but is it your reason’. Life is not an accident. Through careful choices and persistent planning, you can control what happens to you. That sounds boring, doesn’t it. We are talking about your future. The best way to deal with the future…
Follow Your Bliss
When you aren’t sure about what you should be doing with your life, it can feel like you’re in free fall. For some, the rush of hurtling to the ground at terminal velocity is exhilarating. Some don’t even seem to realize that they don’t have anything (a parachute) to stop them from hitting the ground…
Discover Your Strength
How to Find yourself When You Didn’t Know You Were Lost Before you can figure out your niche in the creative scheme of things, you need to understand yourself, your strengths and weaknesses, your true desires, your personal definition of success. The following questions are designed to make you think about yourself from various angles….
Get It Gift Wrapped
People spend their whole lives working against their strengths. It is like swimming against the current. Go with the flow and use what God gave you. Your best chance for success is to selet a career that allows you to use your talents and do the things you most enjoy doing. All too many people…
Test Your Inner Guide
You have an inner guide (if you’ll pay attention to it). It is a little voice. It is seldom very loud, but there is a lot of wisom in there. So, as you answer the following questions, run them by your inner guide. Don’t think about your answers for more than a second or two….
Past Lives
Take a look at your past life as if it were a world away, in another dimension. What things worked for you, and what things did not? What did you do that helped you to succeed? What lessons did you learn from past missteps? If you retrace your steps this way, there are clues about…
Visualize your Values
As a creative professional you are less able to separate your work and your life than most people. You cannot ignore your values when looking at a career path. Your values, your needs as a person, should direct that path. Should point you toward the right career for you. You can’t be a success if…
Value Grid
Self realization is the first step in choosing a general direction for your life, one that will bring you happiness and peache of mind – in tune with what you really want, deep down. When you figure that out, you have taken the biggest step toward getting it. In the following exercise, you will end…
Vocation?
“Where your talents and the needs of the world cross, there lies your vocation” Aristotle said. The same can be said about going into business for yourself. Finding your niche and then filling it as a freelancer may seem like the best way to go for the right – brainer. There is a downside to…
What To Do or Not To Do
You can have anything in your life you want; you just can’t have everything you want. (Where would you put it all?). Many things will catch your eye but very few will catch your heart. Those are the things we are trying to identify here. Career related decisions are the hardest to make and have…
What is Your Quest?
When I ask most people what their quest is they stammer, who me?. Yeah, you. Do you have a quest? You do? Good. Just give me one goal in your quest for this year. When? NOW! Uh, I want to make more money this year. Okay, if I give you one euro, you have satisfied…
Making Money Doing What You Love
I believe that when we do what we are supposed to do – meaning we enjoy it and are good at it – the money will eventually flow, as long as we believe we deserve it and we ask for it and willingly accept it. But creative, right-brained people are usually not drive by money,…
Your Quest!
Your quest, should you choose to accept it, is the overriding principle on which to base your life and career. This gives your life clarity and focus without stifling or restricting you. A quest is told to inspire you, not to impress others. It reflects your inner desires and values as well as the direction…
Choose a Theme
Having a hard time developing a quest story? How about just a theme for the year? Make this your year to do something special. Theme examples: “I will focus on my writing above all else this year” I will show more courage in everything I do this year I will get rid of all the…
First and Goal
Okay, I’m assuming you’ve come up with a quest story, or at least a theme or a credo. That is your goal. Now write it down. Say it out loud. Tell it to somebody else. Think about it. How badly do you really want this? Be careful what you wish for. Why do you want…
When You Can See It You Can Do It
The ability to visualize your goals puts you a long way toward reaching them. (You can’t hit a target you can’t see). What do they look like? Project yourself forward. See yourself living as if they were already a reality. This intensifies your desire. When you can see it, you believe it. Let’s try it….
Take the First Step
The first two letters of the word goal are go. So release the emergency brake and put your goal in gear by taking that all – important first step. To some extent, just having a clearly stated goal helps you reach it. If you put in a little effort, however, you’ll reach much farther. Here…
Excuses, Excuses
Self-limiting excuses hold back many writers from reaching their goals. Many people, a great many, in fact, have a goal to write a book. I hear it all the time. Yet only a fraction of them ever do it. It remains ‘the elusive goal’. I think it is more a case of wanting to ‘have…
Out of Focus
Many creative, inventive, imaginative people have struggled with an inability to focus at one time or another. The most successful have used this ‘fault’ to their benefit. Focusing is not an easy thing to do. At any given moment, you have an infinite number of choices. The trick is basing your choices on your particular…
Bogus
If you haven’t already taken the steps outlined in the previous story, you may recognize yourself in one of the following excuses. As creative people, we can come up with some pretty clever rationalizations for not having written goals – and they’re all bogus. “I already have goals’. Fair enough. Are they written down? Can…
It is Not a Job, It is an Adventure
Someone once made the observation that you spend more time planning a vacation than you do planning your career. Why is that? Think about how you plan a vacation. You start out thinking ‘oh, i think i’d would like to go to someplace tropical (or historical, or educational, or exciting). Then you start to narrow…
Myths about Creative Careers
It helps to expose and explore some of the myth surrounding creative careers (and careers in general) before you go any further. Things can look pretty glamorous from a distance, but once you are within spitting distance, you realize that this is not anything like it was advertised to be. It also does not help…
Use an Umbrella
Realistically at most you should pursue only three paths at once. If they all come under the umbrella of one career, all the better. This means everything you do feeds one or more aspects of your career. An umbrella title like storyteller, designer, inventor or performer can get you started on a career path, while…
Who is Out There?
Early in the planning process, you need to find out evertyhing you can about the field you think you want to go into. What exactly do you do day to day in this career? What are the trends? Hoe did others get their start? How do you get ahead? What are the negatives, the benefits?…
Testdrive Your Dreamjob
Who are the most successful people in your field. Would it be possible to write, call, email them, or meet with them, ask for their advice? Could you learn more about their path by reading articles about them? How did they get where they are? Any patterns you could follow? What are they doing that…
The Zoom Lens
Right brainers are big picture people, but when it comes to detail (the devil is in the details) they get distracted. The possibilities are limitless, which makes the concept of planning a career overwhelming. The answer is to break it down, then simplify it and streamline it further. Who is doing what I want to…
Work Backward
Visualize exactly what it will look like, feel like, be like when you reach your goal. For instance, you want to have a novel published by a large publisher and sold and promoted nationwide. Picture yourself signing your finished book for anxious readers. Whom must you persuade to publish your book? An editor. How can…
Starting Out
It is not where you start that matters, it is where you finish. It may be that in the early years of a career (or career change) you have to get the coffee, make the copies, and do the grunt work. Do it with a smile and some savoir – faire. Give people more than…
Survival Tips
Money both helps and hurts when planning a career. Too much, and you get soft and are unwilling to take any risks. Too little, and you can’t function. Even so, that is the biggest obstacle people throw out when it gets down to the nitty-gritty of planning a career: How do I survive while I…
The Day Job
Do you think you are above having to work a ‘real’ job to tide you over while you work your plan? Try to find a job within your industry (for an actor, it could be a behind the scenes job, for a dancer it might be assisting the choreographer or teaching kids to dance, for…
Who is the Storyteller of your Life
Choose either a or b for the following questions: Success in a creative career is the result of: …
How To Sell Without Selling Your Soul
Selling your talent is tough. It may even be distasteful, especially if you don’t believe in yourself. Many creatives defend their inability to sell as an unwillingness to sell out. Get off your high horse. I am not the devil because I believe you have to get the word out. As a creative, you are…
Promises, Promises
There are two rules to keep in mind in your business career. First, when you give your word, always keep it. Second, don’t give your word. Okay, don’t give your word lightly. Don’t say, i will take care of it when it is one of the million things you already have to do and they…
Self Made
We place too much emphasis on formal education, and not enough credit is given to the people who get out there and do something. Many creatives are impatient with traditional forms of schooling and are consumed by a need to be working in their art. So they make something happen. Your education and technical know…
Make The Hero’s Journey
‘Stop fooling around. You’re wasting your life. When are you going to grow up?’ Ever hear those phrases? I did. I decided that I didn’t want to have a life that I had to take a vacation from. So far, so good. Go find yourself. Take off. Travel. Experience life. There is plenty of time…
There is no ‘I’ in Team
The creative person is a jazz musician (improvising and experimenting) living in a pop music world (formula thinking, tried and true). When the two worlds collide, there can be a fusion and some pretty impressive music, or an explosion. Why are some people so difficult to deal with? There are several reasons, among them the…
Types of Difficult People
They steal your ideas, destroy your deadlines, talk about you behind your back, take advantage of your generosity, criticize you and your ideas, and sabotage your success. They manifest as, and morph into, several different forms, but they’re all difficult people. Understanding them may help you to learn to deal with them. I like to…
Dealing with Difficult People
My favorite way to deal with difficult people is not to get involved with them in the first place. If you know from their past behavior they aren’t easy to go along with, put some distance between you. If you don’t have any background on them, trust what your intuition says about them. Unfortunately, you…
Myths about Delegating
Delegate means to trust others. Let’s explore and explode some of the biggest myths about delegatee. Myth: It would have been easier to do it myself. Reality: Not if you gave it to the right person and explained it properly. Besides, if you try to do everything yourself, you stunt your creative growth and the…
How To Get Others To Do It for You
Try to create win-win situations. Make helping you a rewarding, appealing experience. Be generous with your support and your praise, but not your time. Everyone is the center of their own universe. The star of their own movie. They have their own agendas, no matter how altruistic you may believe them to be. You must…
Speak Up
The ability to give a talk about your art can help set you up as an authority, which increases your value in the marketplace as well as your visibility. Here are some options to help you become a better speaker: Set a clock in plain view. (to you, not the audience) People remember the first…
Be Your Own Boss
Right brainers have assets which are important when it comes to working for yourself. Things like intuition, imagination and innovation are exactly the things needed. Don’t fault yourself for not fitting into the nine to five world. Be glad that you have what it takes to work ‘outside the box’. Most creatives in business for…
Right Brainers in Business
There are several misconceptions about creative people that may keep you from going into business for yourself. Although there may be very good reasons you should not attempt it, these MYTHS are NOT among them. Artists are like children. Wrong. You may have a childlike quality, but you are not childish. You’d be happy playing…
The Lean Years
When I began my writing career, I sold my house. I lived the life of a monk and a traveler. A monk because I deprived myself of many earthly pleasures while pursuing my business. A traveler because i would explore further, i would not give up, no matter how hard it got. I did everything…
Business Plans
Every book I have ever read on being in business for yourself includes a chapter on business plans. Do you need one? Yes and no. How do you like that answer. Many people say that lack of a business plan is the number one cause of startup failure. It is required if you want to…
Pitfalls
The following is my short course on do’s and don’t s for starting up a business: Don’t waste your time (and money) making everything perfect before you begin. You are as ready as you’ll ever be. Your idea of what you are and what you need will change with experience, so don’t lock yourself in…
Help I Need Somebody
Having to do everything yourself limits your growth and your career. Control freaks struggle. If you plan to write, direct, produce, act in, edit and publicize everything you miss out and burn out. Even the most creative person can only be in so many places at once. More important, you can only be an expert…
Cheering Section
The difference between successful creatives and unsuccessful creatives comes down to this: a healthy support system. It is wonderful, intoxicating and addicting to find people who believe in you and want to see you do well. It is the antidote for your inner critic. Sometimes you can’t see how special your work and your talents…
Networking is a Two Way Street
Do unto others before they do for you. That’s my motto when it comes to networking. I believe you have to give to get. It ‘s like a checking account. As you help and support others, you start to build up an account with them. You now have a balance you can write checks against….
Mentors, Been There, Done That
Mentors have been there, done that. Their experience can take years off your learning curve. They can teach. Point out the pitfalls. Attach you to their own network. They encourage and support you when things are tough. A mentor will not only point you in the right direction; they can help you see the light…
Role Models
Whom do you most admire? What do they have that you don’t? How did they get it? What steps did they take? Can you contact them? (You’d be surprised at how accesible many people are, and how receptive they can be). What would you ask them if you could? If you can’t reach them, you…
Hire a Personal Coach
The latest rage for people stuck in a rut is to hire a personal coach. (Not a personal trainer, but a personal coach – to help them with their bottom line, not their bottoms). These trainers can help you focus your goals, shift careers, and unleash your creativity. They bring you a new perspective, a…
Tell Your Story
In order to have the freedom to create, you must build a successful business. To build a successful business, you must build some sort of buzz with your PR and promotion. You may have to go to extreme measures to get people to pay attention to you. This is a weak area for many talented…
Just Do It
To focus your self promotion ideas, answer the following questions: Who is my audience? How much should I spend? (time, money) Where do I start? If I were looking to hire me and I was new to town, where would I look first? How would I found me? Be seen, read and heard. What sets…
Self Promotion on a Shoestring
I have found that having no money makes me more agressive and creative when it comes to self promotion. In fact, some of my best and most succesful self promotion stories were done on a very limited budget. Never let a lack of funds be an excuse to stop you from doing creative self promotion….
The Seven Habits of Highly Ineffective Creative People
Sometimes you are your own worst enemy. Nobody can sabotage your career as well as you can. Why do creative people often become career kamikazes who crash and burn? The right brainer is more suspectible to some of the pitfalls and problems that befall many people in business for themselves. It is important to…
Sloth: Too Little, Too Late
There are several reasons why the right brainer is suspectible to this disease. These include fear of success, fear of failure and fear that it won’t be perfect. There are many more reasons, but the bottom line in most of them is fear. There are ways to deal with fear. You don’t always have to…
Avarice
How much money would it take to make you feel as though you had enough? Five hundred thousand euro or dollar? A million? What would you do if you had that kind of money? Would you still work? Would all problems be gone? Actually, having money will not solve all your problems. It will make…
You Deserve It
If you don feel you deserve the money you make, you will find a way to sabotage your own success. If you don’t feel as though you’re making as much as you deserve, you’re just like all the rest of us. Ask for a raise. Increase your rates. Setting a value on your work is…
Your Story about Money
How is your financial health? Is it in critical condition (bankruptcy)? Intensive care (moving back in with Mom?? Burn unit (loaned money, ripped off). Cancer (bad debt)? Just a common cold (too many payments)? Clean bill of health (savings are growing)? If you want to be wealthy (healthy), study self made wealthy people and the…
The Art of the Deal
Negotiation is an area you’re likely to be very good at. At the same time you are likely to be very uncomfortable with it. Many creatives can use a professional to do the negotiating for them and in most cases that is a good idea. But if you are a freelancer, or a wage earner,…
Your Story about Money
I admire people who always knew what they wanted to be when they grew up. Not everybody knows exactly what is the best thing to do at any given time. Concentrate on what brings you the highest reward both financially and emotionally. You will have to make some tough choices, many times between better and…
Lack of Focus
Lack of focus can make you feel like a loser. Everyone is disappointed because you have so much potential but you are all over the place. You are not a bad person if you like to juggle several things at once. it is not an excuse for bad behavior and never following through. It is…
Getting Focus
I admire people who always knew what they wanted to be when they grew up. Not everybody knows exactly what is the best thing to do at any given time. Concentrate on what brings you the highest reward both financially and emotionally. You will have to make some tough choices, many times between better and…
Discipline
The only way to rise to the top is to defeat your weaknesses. For many, that means doing the work and staying with it despite being distracted. Learn to love your work – even the pricky bits – and you won’t be so distractable, and self discipline will feel more like self indulgence, which is…
Deceit
Perhaps the worst failing common to creative people – and the one that leads to many of the others – is dishonesty. Not being honest with yourself. Face yourself. Recognize who you are. Understand who you want to be and why. That is the first, most vital step toward setting goals, and setting goals is…
Your Hero’s Journey
Do you ever feel as though your life is like being in a boat without a rudder and at the mercy of the winds? Being unemployed or underemployed does not help. You must keep your head above water. Stay away from the rocky shoreline and keep the boat afloat with positive storytelling to yourself about…
Kill the Inner Critic
Wherever you are in your quest for creating the career (and life) you want, you must stay positive to stay afloat. Fall in love with yourself. What you believe to be yourself, you are. Trust yourself. You will remember your lines, you will perform well, you will do a good job. You must believe that….
Self Esteem is an Inside Story
Expect the best. If all you can focus on are negative outcomes, your possibilities shrink and eventually you will need to seek professional help. The story you tell yourself, good or bad, manifest themselves in your external world. People who believe they deserve success and happiness usually attract it. If you believe you’re worthy of…
Self Esteem Quiz
When I receive a compliment I will a. smile and thank the person for noticing b. downplay, deflect, and dismiss the compliment If I were offered the chance to trade places with anyone else I a. wouldn’t trade places with anyone for any reason b. would gladly trade places with another person At this point…
Fear
I have seen fear all but destroy many talented people’s dreams. The worst part is that when their worst fears come true, it is because they made them happen. I have seen writers not turn in their manuscripts on time, musicians show up hours late for recording sessions (which cost a small fortune) actors get…
Take a Chance
Nothing happens until you take a chance. There is no success without risk. You simply can’t play it safe and expect to come out on top. As an entrepreneur, you must be willing to take risks. I am not saying you should take reckless risks, but be daring and do what others are afraid to…
Are You Afraid of Success
Answer with ‘True’ or ‘False’ I have a hard time finishing what I start When working on something I am almost certain will be a success, I get anxious and lose my concentration I lack discipline and desire when it comes to key work and will goof oof, missing deadlines I tend to be overly…
Failing Yourself to the Top
Thomas Edison failed twenty thousand times before finding the material suitable for lightbulb filament. When asked about his failures, he said “I didn’t fail. I found twenty thousand ways not to make a lightbulb’. When you push yourself beyond your comfort zone, occasionally you will stumble and fall. The more you try to do, the…
Critics
Critics are everywhere. Rejection comes at you from so many angles you aren’t sure if you should duck, jump, or run. Sometimes it is a sniper attack. Other times it is a full frontal assault by a whole platton of these idiots. Look, you’ll never be able to please them all. So please yourself. Do…
Keep the Faith
Just engaging in foreplay is not enough. I want you going all the way, all the time. People will respect you for it, more so than if all you did was fool around. Besides, it is far more satisfying. What I am talking about, of course is persistence when it comes to your career. It…
The World Needs Your Ideas
The world needs your ideas and your talent. You can, and will, have all the success you desire. Do you really believe that about yourself? Chances are you don’t. But it is true. Every word of it. If you can stay upbeat and hold on to the belief that you are going to make it,…
Get Started
The next step is to take action. From here on out, it is up to you. Don’t set limits on yourself because you are lacking in some area that you believe is crucial to your career. Finish what you start. Seeming something through to completion whether it is a hit or not, fills you with…
Freedom
Creative professionals want some sense of financial security and total creative freedom. We want to be able to concentrate on our art (and lives) without constantly having to worry about money. We want to make money without having to compromise our artistic integrity or take on projects and jobs we loathe. We want to be…
Money Myths of Creative People
Myth: Once I hit it big, I am set for life. Reality: The creative life is a series of ups and downs. It pays to save for the down times. Myth: Financial management is boring. Reality: True enough. But when we are talking about your money, doesn’t it suddenly become more titillating? Thought so. Plus,…
The Creative Life
For some strange reason, left brainers who write about the financial world tend to complicate things by using stupid formulas, silly terminology, and some really ridiculous ideas about what to do with your money. Why? My guess, to make themselves feel important and useful (and to make us feel like idiots and incapable of dealing…
Chief Financial Officer
This guide will change your life. I know that is quite a claim, but I assure you that it is not false advertising and there is no bait-and-switch. This is the real deal. Most books that you have read on this subject were probably okay. Maybe you read them and said, ‘that is nice’ and…
Action Time
Money is like air – it’s not important until you don’t have any. I can’t force financial management on you any more than you could make a child take a nap when she doesn’t want to. This guide will tell you what to do to make and manage money (spend less than you earn, invest…
The Game
Oh Yes You Can!. We will look at many myths about money, including the one that says that being creative means you are automatically incompetent when it comes to financial matters. RESPECT. When you have a healthy respect for money, money will respect you too. You will learn how to earn it, then come to…
Rightbrainer in the World of Finance
Your personality is one of your assets, so draw on your strenghts as a right brainer to create income opportunities and handle the business side of your creative endeavors Always remember you are unique… just like everybody else. Not all creative people are disorganized, distracted dreamers, guided by emotion and impulsiveness, making illogical and irrational…
What is Wrong with the Right Brain
Yes, we can be quite neurotic about money (and the lack thereof), and there is some downside to being a creative, right brained person, but it doesn’t have to mean disaster for your finances. Math Sucks. Math may not be your strongest subject if you are a creative profession, but it doesn’t necessarily give you…
Brain Power
With all this talk about being a right-brainer or a left-brainer, maybe you should see which half of your brain dominates your thinking when it comes to managing your money. Take a look at the two lists below and circle the traits that apply to you from each list. A. Planner, saver, conservative, organized, practical,…
Be Careful What You Wish For
Don’t even try to deny it. You want it, need it, gotta have it. What is ‘it’? Money (and what money can buy – freedom). The only catch is, what are you willing to do to get it? Not many creative people like to discuss it, but we dream of what more money could mean…
What Do You Want and How Much Do You Need?
Once you decide what you want to do, the only thing left to figure out is how to support yourself while pursuing it. (Once people discover their calling, many would be willing to work for free, but you don’t have to). Put another way, we want to earn money doing something we love even if…
The Pursuit of Pay
Let us look at how much money you want and how you would handle it Describe in detail what you want your financial picture to look like. What areas do you need to improve in when it comes to making money? How would you like to handle your money? What are some new habits you’d…
Liberty
Liberty means freedom. Freedom to do what you want with your time and your life. Freedom to spend it on things that give you inner satisfaction and joy. In other words, we are talking about finding what pushes your buttons. When you know what you want without a doubt, you will be wiling to sacrifice…
How To Stay on Purpose
Seeing is believing. You want to be able to see it, feel it, believe it. Financial freedom begins by believing. The more you believe you will earn more money, deserve to have money, the more likely you will get it. You want a money mind and not one that is rooted in poverty. The way…
Goal for It
I have met people over the years who are able to earn a living and make their dreams come true doing the most unbelievable and unusual things. No matter how bizarre your dreams are, if there is a will there is usually a way. When we were kids we thought anything was possible We need…
Finding Your Sweetspot
The purpose of life is a life of purpose. Whatever that purpose is, it drives you. Difficult? The difference between difficult and doable is passion. Anything that is truly worthwhile, passion is part of it. When there is something to strive for and you want it badly, you can endure the setbacks and struggles and…
Dreams into Action
Maybe making money isn’t your highest priority, but if you don’t earn something from somewhere it becomes difficult to sustain yourself, and the dream dies. So force yourself to think about money and how to get paid. Money made easily is just as valuable as hard – earned income. There is no need to feel…
Get Out of Your Own Way
Recognizing potential pitfalls regarding the handling of your finances is the first step to avoiding them. Without any judgment answer these questions honestly and quickly with a ‘yes’ or ‘no’. Have you ever supported some else while you, your art, your dreams, your life were put on hold? Are you too afraid to cut lose…