Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in Florence: Create Your Own Legend”, Peter de Kuster provides you in this journey through Florence with stories of creative professionals of past and…
Month: July 2025
04 November The New Retirement Story
Retirement at age 65 is an artificial finish line that no longer fits our time. More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking The New Retirement Story. He changed the story about retirement from one focused solely on money to one focused on creating a life and…
08 November The Hero’s Journey in Florence: Testdrive Your Dreamjob
The Hero’s Journey Guide To Finding and Creating the Life and Work You Love Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In Testdrive Your Dreamjob you will discover how meeting your storytelling rolemodels and their…
12 November The Hero’s Journey in Florence: Your Client’s Story
Book your journey by sending an email to peterdekuster@hotmail.nl It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service is tied directly to the life…
17 November The Hero’s Journey in Florence: The Power of Your Story
In this journey in Florence you will examine with Peter de Kuster, founder of The Hero’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Peter. As human beings, we…
The Hero's Journey in Florence 