From Stories to Action From Stories to Action is a deep dive into the storytelling skills of ideation, prototyping, and iteration. This seminar will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation….
Month: June 2025
Online Hero’s Journey: Stories To Unlock Creativity
Stories to Unlock Creativity Storytelling Exercises to overcome the common barriers to creativity. We believe that everyone is creative and everyone can be an agent for change. Creativity is not a fixed trait, but more like a muscle—something that you can strengthen over time through practice and effort. In this class, you’ll learn storytelling exercises…
11 + 12 February The Hero’s Journey in Florence: What is Your Brand Story?
Introduction Florence is a city where stories breathe through marble, echo in the arches of ancient churches, and shimmer on the surface of the Arno at dusk. For centuries, it has been the birthplace of visionaries, rebels, sages, and creators—each leaving an indelible mark on art, politics, and the very soul of Western civilization. Here,…
Online Hero’s Journey: Hello Storytelling!
Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to creative problem solving….
Online Hero’s Journey: Storytelling for Innovation
Storytelling for Innovation Storytelling for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for…
The Hero's Journey in Florence 