“The Hero’s Journey is about saying “yes” to yourself and in doing, becoming more fully alive and more effective in the world….The quest is replete with dangers and pitfalls, but if offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the stories you tell yourself and the opportunity to find and express your unique gifts in the world”
In this bold and original journey, Peter de Kuster shows that the hero’s journey isn’t just for certain people under special circumstances. Exploring the many heroic paths available to each of us at every point in our lives, his innovative program enables us to live heroically by activating and applying twelve archetypes in our lives.
In this journey Peter outlines twelve archetypal patterns that can aid your inner story development and your quest for wholeness.
These archetypes are inner stories that can help us
- prepare for our journey, by learning how to become successful members of society;
- embark upon the quest, by becoming initiated into the power of the story we tell ourselves and
- return to transform our lives and business as a result of claiming our uniqueness and personal power.
Created for individuals seeking to realize their full potential and professionals engaged in empowering others, Peter shows how journeys differ by age, gender and cultural background of the traveller, and how archetypes help awaken the capacities of our storytelling. A unique test, the “What Story are You Living? and excercises are included to help us understand and awaken our inner stories.
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Practical Info
The price of this one day seminar in Florence with Peter de Kuster is Euro 995 excluding VAT per person.
When you come with three or more people there are special prices.
You can reach Peter for questions about the program by mailing him at peter@wearesomeone.nl